smart product | august 2021

makes houses simply green

BeRTA green façade modules enable a broad use of vertical greening in existing urban buildings. BeRTA is an all-in-one package that guides you in three steps through the entire planning and coordination process from the initial idea to the finished green façade.

The BeRTA green façade module consists of several parts that are coordinated with each other and thus ensure a high-quality end product.

BeRTA offers a quality-assured and coordinated complete solution for the path to your green façade – which used to be complicated and tedious, especially on public land. It consists of a variably adaptable BeRTA plant trough module with or without trellis support, including planning, approval, erection, and maintenance.

BeRTA can be applied in both private and public buildings, a free quick-check enables to easily analyse whether your building fulfills the needed requirements for a façade greening project.

Status & Application:
Ready-for-market; BeRTA is already in use in Austria.


Characterization along 5 societal goals: Happiness, Safety, Innovation, Profitability, and Circularity.

The graph below shows for which of these themes the product is mainly relevant on a societal level. Some products are more specialized, while others may be covering all topics equally. The results are based on a self-evaluation questionnaire that was developed by URBAN MENUS and filled in by the products or services themselves.

Below is an explanation of how the product or service may contribute to the 5 themes, based on the information provided by the solutions in the onboarding process as well as research by the URBAN MENUS team.

For more details about the analysis and the 5 main themes, please click here.


A greener environment can improve the quality of living and have a positive impact on the health of residents of all ages, creating spaces where people like to come together as a community. The positive effects of urban greening include increased biodiversity, a cooling effect in summer, improvement of the appearance of a city quarter, and better air quality.


Greening can contribute to the enhancement of buildings/neighbourhoods and improve the social climate in the house and in the neighbourhood, and thus have a positive effect on the feeling of safety.


The complexity of the application of façade greening can be reduced through the modules and the entire process from planning to approval to construction can be redesigned through an easy-to-use web submission tool. In future-oriented, innovative cities, green spaces can be important points of attraction for residents and visitors.


On a societal level, greening can contribute to cost reduction, for example by relieving the health system through improved air quality and cooling effects in summer.


Especially in densely built-up urban areas, along pavements and in ground-floor zones and in ground floor zones, greenery has a positive effect on the microclimate. Greening of buildings improves air quality and creates a more natural, healthier environment in the city. In addition, the greenery stores precipitation, e.g. in the event of heavy rainfall, and thus can also relieve the sewage system.